Market Analysis For a Business Plan

Ways of Doing Marketing Analysis

Demographics & Segmentation

When evaluating the size of the market, your strategy will depend on the type of business you are selling to investors.

Target Market

 By ‘target market’ means that the type of customers you target inside the market.

Needs of Market

It is where you show your investor that you have an in-depth knowledge of your market.


The main goal is to have a view of your competitors and to know about their strengths and weaknesses.

Barriers to Entry

It is about the queries you have to answer from the investors- what stops someone from opening a shop? And how will you be successful?


It is about the guidelines applicable to your business and what steps you will take to remain amenable.

Before analyzing the market, you must learn the following process:

It is a qualitative and quantitative assessment of a market. The size of the market matters in terms of both volume and value.

  • Who are your potential customers?
  • Your customers Buying and Shopping habits.
  • How many customers are there, and how much will they pay?
  • Knowledge about your competitors.

A Market Analysis should allow you to:

Don’t put a lot of time to create a product or service in determining what solution is required.

Is Market Analysis that important?

Every new business varies from one another, and strategies may be different depending on the goal or the deliberate audience.

Your Business Plan and Market Analysis,

If you’re a sole owner and don’t have any intention to borrow money to get your business set in motion, it’s vital to have a vivid plan in place.

If you need to borrow money, then a market analysis section is required, as the money lenders must have an idea that the business you’re launching has strong market appeal.

What does Market Analysis require?

It should include an overview of your industry, your target market, a survey of your competitors, your predictions for your business, and any ordinance you’ll need to obey with.